Since the Swoosh is one of the most recognizable brand logos in the world, Nike has no problem with its iconography. The sportswear label is doing just that, releasing its “Logo” pack with models like the Nike Air Max 95 that boast overbranding. The AM 95 joins Max Air’s newest offering – the Nike Air Max Genome.
Like the rest of the collection, the pair is presented in white, gray and neon colors. White is applied across the entire upper, including the mesh base and crisscross overlays. The white Swoosh on the side is covered in reflective Nike Air Max symbols, which are tucked under a layer of black for added contrast. Black is also used for the lining and tongue for a dynamic look. Moving away from grayscale, the full-size Air unit sees a neon hue. Plus, green hits the Swoosh, tongue, and heel loop for added brightness. A black and neon Free Run rubber outsole completes the design, making it another clean addition to the Logo package.
Check out the Air Max Genome below, which will be available at listed retailers in the coming months for $ 170.